Motor Image Pilipinas, Inc. (MIPI), the exclusive distributor of Subaru vehicles in the Philippines, proudly announces the grand opening of its newest dealership in collaboration with Elite Motors Commercial, Inc. (EMCI). The new Subaru showroom, located in Angeles City, Pampanga, marks a key milestone in the brand’s continued expansion across Northern and Central Luzon.
Formed in August 2022, EMCI has established itself in the Philippine automotive industry as a dealer of Vespa and Aprilia scooters in Pangasinan. With its latest partnership with MIPI, EMCI ventures into the four-wheel automotive sector, bringing Subaru’s trusted engineering and technology to a new and thriving market. The groundbreaking ceremony for Subaru Pampanga was held on November 19, 2024.
A Strategic Location for Expansion
The new Subaru showroom in Angeles City, Pampanga underscores EMCI’s commitment to expanding its presence in Central Luzon’s fast-growing automotive market. Situated along MacArthur Highway and near major thoroughfares such as NLEX and SCTEX, the dealership is ideally positioned to serve a broader customer base and strengthen Subaru’s footprint in this key location.
“By opening this dealership, we’re not just selling cars — we’re bringing a trusted brand closer to the people who want and need it,” said Sonia Canonizado, Chief Financial Officer and Co-Founder of EMCI. “We’re excited to create local employment opportunities, support regional growth, and build lasting relationships with customers who share Subaru’s values of safety, performance, and sustainability.”
Built for the Customer Experience
Subaru Pampanga is designed to offer a premium customer experience, in line with EMCI’s commitment to seamless and positive service delivery. The facility includes a 210-square meter showroom and a 450-square meter service area, along with thoughtful amenities such as a children’s play area, massage area, and coffee nook — creating a space where customers can feel at ease while exploring Subaru’s full lineup.
“With this launch, we take another important step in bringing the Subaru brand closer to our customers in Central Luzon,” said Karl Castillo, Country Manager of Motor Image Pilipinas. “Subaru Pampanga is more than just a retail outlet — it reflects our commitment to delivering excellence in every aspect of the ownership journey. Through our core technologies such as Symmetrical All-Wheel Drive, the Boxer Engine, and EyeSight Driver Assist Technology, we offer not just vehicles, but confidence, innovation, and lasting value.”
Now Open
The Subaru Pampanga showroom is now open to the public and operates from Monday to Saturday, 9:00 AM to 6:00 PM, located at MacArthur Highway, Barangay Sto. Domingo, Angeles City, Pampanga.
