Toyota Motor Philippines (TMP) recently convened its nationwide dealer network for the 2026 Toyota Dealer Conference and Toyota Outstanding Performers in Sales and Service (TOPS) Awards. The prestigious event honored the brand’s top performing dealers and individual talents for their performance in 2025. The event brought together dealer heads nationwide to recognize their efforts made in sales, service, customer satisfaction, and overall operations.
The annual event reviews Toyota’s 2025 year in performance while recognizing the teams who keep showrooms running, service bays full, and customers coming back. TOPS Awards, on the other hand, upholds high standards across the dealer network, with benchmarks spanning sales results, service quality, customer experience, and operational discipline, making it one of the network’s most anticipated programs.
TMP Chairman Alfred V. Ty shared, “Let us continue to create happiness and mobility for all. As one Toyota, let us continue to be the number one in the hearts, minds, and homes of every Filipino.”
The President’s Award of Excellence is the most coveted of the night. It’s given to dealers that have achieved overall excellence on operations and had the highest rating in their respective dealer sizes. Toyota Marilao is the Champion for Large Business Division, Toyota Nueva Ecija for Medium Business Division, and Small Business Division went to Toyota Subic.
The Major Awards went to the following winners:
President’s Award of Excellence This award showcases the dealers that achieved overall excellence in all aspects of dealer operations and has the highest rating among all dealers in their respective business sizes. | |||
| Champion | 1st Runner-up | 2nd Runner-up | |
| Large Business Division | Toyota Marilao, Bulacan Inc. | Toyota San Fernando, Pampanga Inc. | Toyota Otis Inc. |
| Medium Business Division | Toyota Nueva Ecija, Inc. | Toyota Isabela Inc. | Toyota Dagupan City Inc. |
| Small Business Division | Toyota Subic, Inc. | Toyota Plaridel, Bulacan | Toyota Tarlac City |
| President’s Customer Satisfaction (CS) Cup of Excellence Award This award recognizes the dealership that achieved the highest levels of customer satisfaction by providing exceptional care, trust, and service throughout their entire Toyota journey. | President’s Value Chain Award This award honors the dealership that provided exceptional value for customers by integrating products and services into one seamless Toyota ownership experience. |
| Toyota Batangas City Inc. | Toyota Tarlac City |
TMP also recognized Team Toyota Philippines’ Marketing Professionals (MPs) and Service Advisors (SAs) under the Toyota Outstanding Performers in Sales and Service (TOPS) program for their contributions to the company’s 2025 performance in sales and after-sales.
Joan Barcia of Toyota North EDSA was the TOPS Finest Marketing Professional of the Year, while Arnold Agbay of Toyota Shaw was awarded TOPS Finest General Job Service Advisor of the Year. Gemilbert Dimaunahan of Toyota Batangas City pushes ahead of his Metro Manila counterparts to be the TOPS Finest Body and Paint Service Advisor of the Year.
“Creating ever better cars is our DNA,” said TMP President Masando Hashimoto. “But our mission goes beyond that: to evolve Toyota’s role in the lives of our customers. As Global Chairman Akio shared at the recent Japan Mobility Show, creating ever better cars, we are evolving—from providing Mobility for All to enabling Mobility for each unique customer,” he added.
The following Marketing Professionals and Service Advisors were recognized during the Toyota Outstanding Performers in Sales and Service (TOPS) awards:
| TOPS Finest Marketing Professional of the Year |
| Joan R. Barcia of Toyota North EDSA |
| TOPS Finest Marketing Professional of the Year |
| Joan R. Barcia of Toyota North EDSA |
| TOPS Finest Body and Paint Service Advisor of the Year |
| Gemibert E. Dimaunahan of Toyota Batangas City Inc. |
Amid the evolving landscape, Toyota Motor Philippines continues to work closely with its dealer network to deliver quality vehicles and exceptional customer experiences nationwide.
“We are in a long-distance race,” shared Toyota Dealers Association of the Philippines (TDAP) President Jimmy Yaokasin. “One marked by market shifts, digital disruption, economic cycles, EV transitions, supply chain challenges, and ever-rising customer expectations. Let us run our race with confidence, with conviction, with integrity. And may future generations of Toyota leaders look back at us as part of that great cloud of witnesses,” he added.
Carrying this shared commitment forward, TMP reinforces its shared goal with dealers: to continuously raise standards, strengthen partnerships, and bring mobility and happiness to more Filipino customers nationwide.
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