The 10th Philippine International Motor Show (PIMS), organized by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), successfully concluded its four-day run, welcoming 55,544 visitors from June 4-7 at the World Trade Center Metro Manila.
Held under the theme “Forward in Every Drive,” this year’s PIMS brought together 17 leading automotive brands, government partners, industry stakeholders, and automotive enthusiasts in a showcase of technologies, vehicles, and ideas shaping the future of mobility in the Philippines. Participating exhibitors include BAIC, Chery, Foton, Geely, Honda, Isuzu, Jetour, Kia, MG, Mitsubishi, Nissan, Omoda & Jaecoo, Subaru, Suzuki, Tesla, Toyota, and VinFast.
“The positive response from those who participated in the 10th Philippine International Motor Show reflects the strength of the automotive industry and the importance of diverse, energy-efficient, and reliable mobility to Filipinos ,” said CAMPI President Jing Atienza. “As we conclude this milestone PIMS edition, CAMPI remains committed to collaborating with stakeholders to create platforms that inspire progress, showcase industry advancements, promote safety and sustainability, and strengthen the response of the automotive sector to the mobility needs of the public.”
The event highlighted the industry’s continued evolution, featuring a wide range of internal combustion engine vehicles, electrified models, and innovations focused on safety, efficiency, connectivity, and sustainability. Through vehicle launches, technology showcases, and interactive displays, visitors gained firsthand insight into how automotive manufacturers are responding to the changing needs of Filipino consumers.
Beyond the vehicle exhibits, participating brands transformed their spaces into immersive destinations that combined technology, lifestyle, and customer engagement. Interactive activities, hands-on demonstrations, celebrity appearances, and live performances created a dynamic experience that attracted enthusiasts, families, and first-time visitors alike.
The event also featured a dedicated automotive aftermarket zone, bringing together leading providers of tires, lubricants, performance parts, accessories, car care products, and vehicle enhancement solutions. The expanded showcase underscored the growing role of the aftermarket sector in supporting vehicle ownership, maintenance, and personalization.
The 10th PIMS also served as a gathering point for automotive communities, with various car clubs representing participating brands, bringing their vehicles and enthusiasts together in a celebration of shared passion.
The event was further supported by a strong network of sponsors and partners, including BPI and Motul, who enhanced the overall visitor experience.
As the Philippine automotive industry continues to evolve, the 10th Philippine International Motor Show demonstrated the power of collaboration among manufacturers, government stakeholders, industry partners, and consumers in driving innovation and expanding mobility solutions for Filipinos.
The 10th PIMS in Numbers
| Total event attendance: | 55,544 |
| Participating brands: | 17 |
| Vehicle displays (excluding test drive vehicles): | 100 |
| Product launches/unveilings: | 26 |
For those who missed the event, highlights and updates are available on the official CAMPI website and official CAMPI Facebook page.
