Nissan Philippines recognized the outstanding achievements of its dealer network at the 2026 Dealer of the Year Awards (DOYA). This ceremony celebrated the brand’s partners that demonstrated excellence in sales, aftersales, customer experience, marketing, and business operations.
Held at Okada Manila, this year’s awards ceremony carried the theme “Daring, Offensive, and Confident.” This reflects how Nissan is taking a sharper, more assertive direction through decisive execution, a proactive market approach, and a stronger focus on customer needs.
Leading this year’s honorees was Nissan Alabang, which received the prestigious 2026 Nissan Global Award. The recognition is given to dealerships that exemplify Nissan’s global standards for operational excellence, customer satisfaction, and overall business performance.
In addition to the global recognition, Nissan Alabang was also named Dealer of the Year for the National Capital Region (NCR) category, while Nissan Dasmariñas secured the same recognition for the Provincial category.
Both dealerships, under Synergyauto Ventures Corporation, demonstrated exceptional performance across key areas such as Sales, Aftersales, Marketing, Customer Experience, and Financial Management—driving strong overall results. Their achievements reflect the group’s strong leadership and strategic direction in consistently elevating performance and aligning with Nissan’s global standards of excellence.
In addition to the top honors, Nissan Philippines also recognized excellence across several key categories, including:
- Outstanding Dealer Group for Data Protection Compliance – Royce Motor Center Inc.
- Fleet Dealer of the Year (Provincial) – Nissan Cebu Central
- Fleet Dealer of the Year (NCR) – Nissan Commonwealth
- Parts Team of the Year – Nissan Sucat
- Service Team of the – Nissan Alabang
- Nissan Customer Connect Dealer Team of the Year – Nissan Dasmariñas
- Dealer Customer Experience Team of the Year – Nissan Dasmariñas
- Finance Team of the Year – Nissan Cebu Central
- Brand Excellence – Nissan Alabang
- Excellence in Sales – Nissan Pampanga
- Excellence in Aftersales – Nissan Alabang
- Excellence in Customer Experience – Nissan General Santos
- Excellence in Business Sustainability – Nissan Cebu Central
As part of its continued commitment to strengthening its dealer network, Nissan Philippines also presented the Cornerstone Awards, recognizing long-term partners who have demonstrated consistent performance, sustained collaboration, and unwavering dedication to the brand.
At the forefront of this year’s recognition, Royce Motor Center Inc. received the Diamond Cornerstone Award for its 43 years of partnership.
In line with this, the following partners were honored with the Platinum Cornerstone Awards:
- 39 Years – Davao Unicar Corporation
- 34 Years – Ponce Automobile Corporation
- 33 Years – Nissan Cebu Distribution Inc.
- 31 Years – Iloilo Car Corporation
- 31 Years – Tetra Sales and Services Inc
- 30 Years – Nissan Commonwealth
“Our dealer partners are at the heart of how customers experience the Nissan brand every day,” said Yoshinori Kanazawa, President of Nissan Philippines. “The awardees we celebrate tonight have demonstrated exceptional commitment to operational excellence, customer satisfaction, and continuous improvement. We are proud of their achievements and look forward to continuing our growth together as one team.”
Nissan Philippines acknowledges the essential role of its dealer partners in delivering value to customers and expanding its presence nationwide. The 2026 Dealer of the Year Awards serves as a celebration of achievements and a call for the network to move ahead with greater focus, agility, and confidence.
To know more about Nissan Philippines’ latest updates, visit https://www.nissan.ph/.
