Ford Philippines is celebrating one year since the launch of the Ford Territory Hybrid in the country, a milestone anniversary that has seen Ford’s full hybrid small SUV cement its place as one of the best-selling electrified vehicles in the market today.
A Global First for the Philippines
The Philippines was the first market to launch the Territory Hybrid across Ford’s International Markets Group in 2025, on the back of the Territory’s sustained popularity in the market when it first launched in 2020.
Ford Philippines launched two variants of the Territory Hybrid – the Titanium X and Trend – at a starting retail price of P1,399,000, a competitive price offering that quickly resonated with first-time car buyers, young professionals, and small families who are looking to shift to electrified mobility.
A Year of Sales Milestones
The Territory Hybrid’s first year has been marked by sustained growth, which includes breaching the 1,000-customer mark in just over three months since its launch.
Its success continued in 2026 with 2,760 units sold from January to June 2026, making it the best-selling small utility hybrid vehicle in the country, according to official data from Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI).
Since its launch in August 2025, the Territory Hybrid has experienced strong and steady demand, with total sales reaching 4,405 units in the last twelve (12) months, a testament to its growing popularity among customers looking for a full hybrid vehicle that blends fuel efficiency, everyday practicality, advanced technology, and a responsive and refined driving experience.
“The success of the Territory Hybrid isn’t measured solely by sales, but by the growing community of owners who make it part of their daily commute,” said Pedro Simoes, managing director, Ford Philippines. “We celebrate these milestones with our customers and we thank them for their trust and support.”
A Full Hybrid That Fits Everyday Filipino Lifestyles
The Ford Territory Hybrid combines a dedicated 1.5-liter turbocharged gasoline engine with an electric motor and two-speed dedicated hybrid transmission to deliver fuel economy of up to 19.6 km/L while automatically recharging its battery through regenerative braking that ultimately eliminates the need for external charging.
Its combination of fuel efficiency, spaciousness, advanced driver-assist technologies, and refined driving experience has made it an attractive option for first-time hybrid owners seeking a practical transition toward electrified mobility.
A Vehicle Owned by Happy Customers through #OneTerritoryHybrid
At the heart of the Territory Hybrid’s first anniversary celebration are the owners themselves. Through the #OneTerritoryHybrid social media campaign, owners are encouraged to share their photos and videos about how their Territory Hybrid made their drive experiences more meaningful and personal. Owners can upload their stories on social media using the hashtag #OneTerritoryHybrid and tagging @fordphilippines on Facebook or Instagram.
For instance, fitness coach and content creator Zach Peña says the Territory Hybrid quickly became his preferred daily driver. “I wasn’t sure what to expect from my first hybrid, but after living with it, I honestly don’t see myself going back. The quiet drive immediately stood out, but what really surprised me was how much I saved on fuel without sacrificing performance. It’s practical enough for daily commutes, spacious enough for family trips, and simply makes every drive feel effortless.”
Environmentalist and mental health advocate Cat Triviño says the Territory Hybrid allowed her to embrace sustainability without changing her daily routine. “I’ve always wanted to reduce my environmental impact, but a fully electric vehicle wasn’t yet practical for my lifestyle. The Territory Hybrid gave me the best of both worlds with better fuel efficiency and lower emissions, including the added convenience of not having to worry about charging infrastructure to keep me on the road.”
A Look Ahead into the Next Chapter
With its first year delivering record-breaking sales and delightful experiences from its growing customer base, the Territory Hybrid is positioned to build even further on its momentum.
As the Territory Hybrid enters its second year in the Philippine market, Ford Philippines remains committed to delivering vehicles that combine efficiency, performance, and everyday practicality for Filipino customers.
For more information about the Ford Territory Hybrid, visit your nearest Ford dealership or checkout the Ford Philippines website at https://www.ford.com.ph/. To stay on top of news and special deals on the Territory Hybrid, follow Ford Philippines on Facebook and Instagram.
