Hariphil Asia Resources, Inc. (HARI), the official distributor of Hyundai commercial vehicles in the Philippines, has been honored with the prestigious CV Sales Excellence Award by Hyundai Motor Company Asia Pacific. The honor, which reaffirms HARI’s leadership in the Philippine transport sector, was conferred during the 2025 Hyundai Motor Asia Pacific Regional Partners Convention held in Bali, Indonesia, on June 4, 2025.
The award recognizes HARI’s exceptional sales performance in the bus category, a testament to the market’s trust in Hyundai’s people-movers, which are renowned for their efficiency, durability, and advanced technology. Themed “Ride On Power,” the regional convention brought together valued partners to align strategies, exchange insights, and celebrate shared progress. The award was presented by Sunny Kim, President of Hyundai Motor Asia Pacific Headquarters, to HARI Vice Chairman, President, and CEO Maria Fe Perez-Agudo.
“This recognition is not just an award; it is a reflection of the trust that our customers place in us and the relentless dedication of our entire network,” said Ms. Perez-Agudo. “Our leadership in the bus segment is a cornerstone of our mission to drive a future-ready transport industry. We are committed to empowering entrepreneurs, advancing smart mobility, and shaping a sustainable commercial vehicle market that benefits all Filipinos.”
This achievement reinforces the success of HARI’s Biyahenyo Program, a nationwide initiative aimed at supporting transport entrepreneurs with reliable vehicles and dedicated after-sales support to ensure their business goals are met. By consistently delivering superior products and services, HARI has solidified its status as the partner of choice for the country’s leading transport operators.
Building on this momentum, HARI continues to innovate, recently unveiling its first entries into the electric commercial vehicle (E-CV) market—the Hyundai County Electric and Mighty Electric—along with the locally assembled All-New HARICab. This strategic pivot towards sustainable mobility solutions ensures that Hyundai Trucks and Buses remains at the forefront of the industry’s evolution.
