As International Youth Day approaches, the influence of younger consumers on the global automotive industry continues to grow. For Gen Z, vehicle purchasing is increasingly about more than specifications and performance. Intelligent technology, personalization, sustainability, connectivity, and the ability of a vehicle to complement different lifestyles are becoming important considerations in the mobility experience.
Guided by its vision to “Co-Create a Beautiful Life with Young People,” OMODA & JAECOO is responding to these evolving expectations through a multi-dimensional strategy built around driving quality, intelligent technology, electrification, and lifestyle-oriented mobility.
From efficient hybrid powertrains and intelligent cockpit technologies to battery-electric vehicles, the brand continues to develop solutions designed for diverse mobility scenarios and the expectations of a new generation of consumers.
For young consumers balancing urban commutes, weekend trips, and more adventurous lifestyles, a refined driving experience combined with efficient energy use is an important consideration. OMODA & JAECOO’s fifth-generation Super Hybrid System (SHS) covers both plug-in hybrid electric vehicle (PHEV) and hybrid electric vehicle (HEV) applications, combining power and efficiency through intelligent energy management.
The technology is designed to support a wide range of driving scenarios, from daily city travel and intercity journeys to longer road trips and outdoor exploration.
In closed-track tests conducted at the UTAC Millbrook Proving Ground in the UK, the JAECOO 7 SHS-P achieved a combined range of 828 miles, or approximately 1,333 kilometers, exceeding its official WLTP rating by 11.14%. The OMODA 7 SHS-P achieved a range of 770 miles, surpassing its WLTP figure by 10%.
These results highlight the potential of hybrid technology to provide the combination of efficiency, range, and versatility sought by consumers with active and diverse lifestyles.
Since its launch in January 2025, JAECOO 7’s cumulative sales in the UK have surpassed 46,000 units.
The brand’s growing global product portfolio has also continued to gain momentum. In July 2026, JAECOO 5 recorded monthly sales of 24,639 units, while JAECOO 7, equipped with SHS, recorded monthly sales of 19,533 units. Together, the two models contributed more than 44,000 units during the month.
Beyond products, OMODA & JAECOO is also exploring ways to connect technology with cultural and lifestyle interests. In July, the brand launched a global cross-industry collaboration with the mythological epic film The Odyssey, connecting the spirit of exploration with the multi-scenario capabilities of hybrid mobility and creating a communication platform that speaks to younger audiences.
Intelligent Mobility: Creating a More Personalized and Connected Driving Experience
As digital natives, Gen Z increasingly expects technology to be intuitive, personalized, and relevant to their daily lives. For many young consumers, the vehicle is becoming more than a means of transportation—it can serve as an extension of their digital lifestyle and a connected “third living space.”
OMODA & JAECOO is responding through the development of intelligent cockpit technologies designed to make mobility more intuitive, convenient, and personalized.
OMODA 4, which made its Southeast Asian debut in Indonesia in July, features a distinctive “Cyber Mecha” design and a technology-focused cockpit concept. It is equipped with the ByteDance Seed large language model, supporting five languages and collaboration among 10 intelligent agents. The system enables natural voice interaction and personalized experiences, moving beyond conventional command-based interaction toward more scenario-based intelligent services.
The model is also planned for introduction in the Saudi Arabian market, supporting the brand’s continued expansion and its efforts to bring intelligent mobility experiences to consumers in different markets.
From Southeast Asia to the Middle East, OMODA & JAECOO continues to expand its intelligent technology offerings, demonstrating its efforts to adapt mobility experiences to different markets and the evolving expectations of younger consumers.
Born Green: Accelerating the Transition Toward Sustainable Mobility
For younger consumers, sustainability is increasingly connected to everyday lifestyle choices. As awareness of environmental issues grows, electrified vehicles and lower-carbon mobility solutions are becoming an increasingly important part of the automotive landscape.
With its “Born Green” positioning, OMODA & JAECOO continues to invest in hybrid and pure electric technologies, expanding its electrified vehicle portfolio to support diverse mobility needs.
In July 2026, OMODA & JAECOO recorded global sales of 69,739 units, representing a year-on-year increase of 148.9%. New energy vehicles accounted for 56,587 units, up 298.6% year on year and representing 81.1% of total sales.
The continued growth of hybrid and pure electric vehicles highlights the increasing importance of electrification within the brand’s global product strategy.
As of the end of July 2026, OMODA & JAECOO’s cumulative global sales for the year reached 448,849 units, supporting its long-term ambition of reaching annual sales of one million units by 2027.
Connecting Technology, Sustainability, and the Lifestyle of a New Generation
On International Youth Day, the changing influence of younger consumers on the automotive industry is increasingly evident. Gen Z is looking beyond traditional vehicle specifications and increasingly seeking mobility products that deliver meaningful experiences, intelligent connectivity, personal expression, and sustainable value.
OMODA & JAECOO is responding to this shift by combining driving quality and efficiency through SHS, intelligent mobility through connected cockpit technologies, and sustainable transportation through hybrid and battery-electric solutions.
By continuing to develop technologies around real-world lifestyles and diverse mobility scenarios, OMODA & JAECOO aims to build stronger connections with young consumers worldwide and contribute to a new generation of mobility that is diverse, intelligent, connected, and more sustainable.
About OMODA & JAECOO
As a youthful, personalized global automotive brand, OMODA & JAECOO is guided by the vision of “Co-Create a Beautiful Life with Young People.”
OMODA is dedicated to embracing pioneering global consumers and building “The World’s Leading Crossover Brand.” With fashion-forward design and advanced technology, OMODA delivers vehicles designed to appeal to younger consumers and redefine contemporary travel culture through a distinctive crossover attitude.
JAECOO follows the philosophy “From Classic, Beyond Classic” and is committed to becoming a “Global Elegant Off-Road Brand.” Combining four-wheel-drive capability, intelligent technologies, and safety features, JAECOO delivers a refined approach to modern off-road mobility.
With its “Born Green” positioning, OMODA & JAECOO leverages its SHS super hybrid technology, covering both PHEV and HEV applications, with a focus on high power, low energy consumption, and long combined range. At the same time, the brand continues to accelerate its battery-electric vehicle development to address diverse mobility requirements.
In intelligent mobility, the brand focuses on intelligent cockpit technologies and AI-powered solutions to create a broader full-scenario intelligent mobility experience. In collaboration with AiMOGA, the brand has also explored robotic technologies designed to extend intelligent interaction into different scenarios and applications.
Driven by its understanding of evolving consumer needs, OMODA & JAECOO has reached one million cumulative global sales in three years, marking one of the fastest growth trajectories in the global automotive industry. The brand has expanded into 77 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, and the Middle East. In Europe, the brand has entered 22 countries and continues to strengthen its presence as one of the region’s fastest-growing automotive brands.
Notes
SHS-P: P stands for Plug-in Hybrid Electric Vehicle.
SHS-H: H stands for Hybrid Electric Vehicle.
